On-page SEO mainly revolves around content SEO and using the elements around that content to improve your findability for relevant terms. These paid results can allow you to show up as the top result for a search term, but it will cost you money every time a user clicks through to your website. When comparing SEO vs PPC, they both have their benefits and drawbacks.
Where to find keywords?
These statistics give us a good idea of where SEO is headed SEO Anomaly in the coming months and years. The specter looming over most SEO-related conversations in 2025 is AI. When ChatGPT and other generative AI tools burst on the scene in late 2023, many predicted that the death of SEO was imminent.
But you can learn it if you invest time and effort and have the appropriate guidance.Here’s what you can do. Off-page SEO is closely related to media marketing, digital PR, and brand management. There are many good resources you can find online, and a good portion of them are free.
Google RankBrain
But if you want a full list of all the types of SEO, we compiled one here (67 types of SEO to date). Indeed, the history of SEO since the turn of the 21st century is effectively the story of its practitioners’ responses to changes in the Google search engine algorithm. We also offer a variety of SEO courses in our Yoast SEO academy, where you can find 5 free courses to get started.
He has more than 18 years of practical experience with SEO and digital marketing. Alex holds an MSc Degree in eCommerce and has consulted with Fortune 500 companies in different industries. He blogs regularly about SEO and Digital marketing, and his work has been referenced by leading marketing websites.Connect with Alex on Twitter and LinkedIn. These are important questions to answer before you start creating content because Google evaluates content relevancy based on how well a page serves search intent. SEO works by creating high-quality, relevant content with good UX about things people search for, and then proving to Google it deserves to rank. Before you get to content creation, it’s important to get your technical SEO in order.
You don’t want to “keyword stuff” and cram your core keyword and every possible variation of it into your alt attribute. In fact, if it doesn’t fit naturally into the description, don’t include your target keyword here at all. Just be sure not to skip the alt attribute, and try to give a thorough, accurate description of the image (imagine you’re describing it to someone who can’t see it – that’s what it’s there for!). And the single most impactful place you can put your keyword is your page’s title tag.
These factors include both on-page and off-page factors, which we will discuss below. In order to get your content in front of the right people, you would probably do this. That one is different, and if you want to learn about what is the meaning of SEM, then you can read this post next. When you type something into Google, Google has to make a decision on which websites to show you. Patrick is a co-founder of Sitebulb, a technical SEO auditing tool.
How much time does SEO take?
- SERPs consist of paid search results and “organic” search results, where the organic results don’t contribute to Google’s revenue.
- In this chapter, we investigated the basics of SEO and its importance in today’s advanced scene.
- With data from your website, you can measure your SEO strategy’s performance.
- That’s where indirect competitors can help as most owe their high ranking in search results to SEO.
In fact, this is a good example of the direction in which SEO is going. Shift your focus from ‘just clicks’ and maintaining a specific spot in the search results to building a strong brand and being visible on different platforms. SEO is both the art and science of improving a website, and pages within, to be as visible as possible for when people search for a relevant topic within any search platform.
